A cheeky slogan linked to CallyAir has set Nigeria’s social media buzzing, with many unsure whether to laugh, frown, or fact-check.
A graphic making the rounds online claims the Cross River State–owned airline is telling women: “Your boobs are safe with us, fly with or without bra.” The line, credited to social media user Kenneth Anam, appeared alongside the airline’s logo and has been widely shared on Facebook, X (formerly Twitter), and Instagram.
Reactions have been mixed. Some netizens see it as playful and body-positive, calling it “the funniest ad of the year,” while others have described it as inappropriate for an airline backed by a state government.
On Facebook, friends are tagging each other with captions like “See your airline o!” On Instagram, the hashtag #YourBoobsAreSafeWithUs is picking up traction.
However, there is no official confirmation that the slogan originated from CallyAir. The carrier’s verified pages continue to post standard promotional content new aircraft, blue skies, and tourism highlights without a single reference to bras.
Whether the meme is an offbeat marketing ploy or just an internet joke that got out of hand, it has succeeded in getting people talking about CallyAir. The conversation also reveals a cultural divide: younger audiences tend to embrace the humour, while more conservative voices are pushing back.
One thing is clear Nigerian cyberspace has found another way to make the skies just a little more interesting.
