In the annals of Nigerian governance and public service, there are personalities whose contributions leave an indelible mark. Among them is *Dr Sunday Akin Dare CON*, an astute communicator, strategist, and one of Nigeria’s most experienced public communication experts. As the Special Adviser on Public Communication to *President Bola Ahmed Tinubu GCFR*, Dr Dare embodies the qualities of a dynamic and forward-thinking professional, blending decades of experience with a commitment to the nation’s progress.
Dr Sunday Akin Dare’s journey to prominence did not begin today. With an impressive career spanning over three decades, he has been at the forefront of journalism, public relations, and media strategy. A former journalist of repute, Dr Dare’s professional grounding includes serving as the Chief of the Voice of America (VOA) Hausa Service, where his expertise in shaping narratives and delivering impactful stories gained international recognition.
Mr. Dare, CON, was one of the pioneer journalists who joined the Bayo Onanuga-led team at the formation of The News Weekly Magazine. The Military Dictatorship soon proscribed the News magazine after Generals Babangida and Abacha got massive poundings from The News magazine. Upon the banning of News magazine, Tempo magazine was born. Dr Dare rose to become the General Editor of The News, Tempo and PM news publications.
His journalistic endeavours showcased a flair for uncovering the truth and articulating complex issues with precision, a skill he has carried into the realm of public service. Dare’s ascent in public administration saw him rise to become the Executive Commissioner of the Nigerian Communications Commission (NCC). He played a critical role in advancing Nigeria’s telecommunications sector during his tenure, spearheading policies promoting digital inclusion and innovation. His forward-thinking approach earned him accolades, further cementing his reputation as a trailblazer.
As the Honourable Minister of Youth and Sports Development from 2019 to 2023, Mr Dare implemented transformative initiatives that redefined the youth and sports sectors. His strategic youth empowerment programs, policies encouraging talent development, and revival of critical sports infrastructure marked significant achievements. Under his leadership, Nigerian sports witnessed a renaissance, and his dedication to youth development earned widespread commendation.
Sunday Akin Dare’s relationship with President Bola Ahmed Tinubu spans nearly two decades. It is rooted in mutual respect and a vision for progress. As a trusted confidant and key member of Tinubu’s inner circle, Dare has helped shape several strategies for several years.
This deep professional bond and shared history have equipped Dare with a profound understanding of Tinubu’s leadership style and objectives. This synergy now serves as a cornerstone of the administration’s communication framework, ensuring its messages resonate effectively with the Nigerian populace.
As the Special Adviser on Public Communication to President Tinubu, Sunday Akin Dare manages Mr President’s narrative on public communication. He ensures that the administration’s communication dynamics resonate with citizens, building a sense of trust and understanding. Public communication, especially in a diverse and dynamic nation like Nigeria, requires a delicate balance of transparency, clarity, and empathy – qualities Dare possesses in abundance. Under Dare’s guidance, the public communication tasks of the Tinubu administration have been marked by proactive engagement through traditional and digital media platforms, ensuring that necessary government information is communicated effectively to a broad audience.
Navigating the intricacies of governance often involves addressing unforeseen challenges, and Dare’s expertise in crisis communication has been instrumental in maintaining calm and order during critical moments. From highlighting the administration’s economic reforms to promoting initiatives under the Renewed Hope agenda, Dare’s strategic messaging highlights the government’s commitment to development and inclusivity.
Beyond his professional roles, Sunday Akin Dare is a visionary leader who recognises the transformative power of communication in nation-building. His ability to craft compelling narratives stems from a deep understanding of Nigeria’s socio-political landscape and a genuine desire to see the country thrive. His leadership style emphasises collaboration, innovation, and capacity building. In a world increasingly driven by information, Sunday Akin Dare has emerged as a bridge between the government and the governed. His role transcends merely disseminating information; he encourages dialogue, bridges divides, and ensures every citizen feels heard and represented. Dare is redefining public communication in Nigeria by emphasising transparency and inclusivity, setting a standard for future generations.
Sunday Akin Dare’s contributions to Nigeria’s development extend beyond his official duties. As a mentor, advocate, and thought leader, he inspires countless individuals within and beyond the media. His dedication to excellence and passion for progress make him an invaluable asset to the Tinubu administration and the nation. In Sunday Akin Dare, Nigeria has a seasoned professional with unparalleled expertise and commitment to public communication. His role as a mentor and thought leader shapes the future of public communication in Nigeria, inspiring hope and confidence in the next generation of communicators.
As he continues to engage the citizens on behalf of President Tinubu’s administration, Dare’s impact is felt not just in the corridors of power but also in the hearts of the people. Indeed, the real Sunday Akin Dare is a visionary, a strategist, and a patriot, a man whose work will undoubtedly stand the test of m
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