Facebook CEO Mark Zuckerberg got into the spirit of Yom Kippur with an apology to anyone hurt by his company in the past year.
Zuckerberg, in a post to his Facebook wall over the weekend, kept the apology vague, although many surmise he is referring to the role his social network may have played in the 2016 U.S. presidential election
“Tonight concludes Yom Kippur, the holiest day of the year for Jews when we reflect on the past year and ask forgiveness for our mistakes,” Zuckerberg wrote. “For those I hurt this year, I ask forgiveness and I will try to be better. For the ways my work was used to divide people rather than bring us together, I ask forgiveness and I will work to do better. May we all be better in the year ahead, and may you all be inscribed in the book of life.”
Facebook has already handed over details on Russian political ad spending to special counsel Robert Mueller, who is leading a federal investigation into alleged meddling by Russia in the U.S.’s last federal election.
Facebook has admitted to selling at least $100,000 worth of ads between June 2015 and May 2017 that led to fake news pages. These ads have since been linked to 470 fake accounts out of Russia.
It is believed many of these ads were used to spread misinformation during the U.S. election in the hopes of swaying the vote away from Democrat candidate Hillary Clinton.
Facebook admitted it was not equipped to deal with those types of sneaky ads. That’s because its contractors focus on weeding out violent and sexually explicit content rather than political fodder.
It is likely Facebook will be questioned about the ads when its representatives appear before a Senate committee in the coming months.