Digitization: Nigeria To Rule TV market In Africa

Nigeria’s Information and Culture Minister,  Mr. Lai Mohammed says with deliberate effort being put into the Digital Switch Over project, Nigeria is set to be Africa’s biggest and most lucrative Free To Air Television market.

The Minister said this on Friday in the state of Osun, South West Nigeria during the official launch of the Digital Terrestrial Television Switch Over project.

He said with over 24 million TV households, and being the capital of African creativity in Music and Film, Nigeria will also become the capital of Television in Africa within the next few years.

He said with the coming of DSO to the State of Osun the residents will now have access to more than 30 digital channels, with crystal clear pictures and Hi-Fidelity audio, once they procure our most affordable Set Top Box.

The DSO rollout brings the benefits of digital television to all households. It is the democratization of information and entertainment, he affirmed.

“We are taking another bold step forward here today, on our mission to build what will be Africa’s biggest and most lucrative Free to Air Television platform. With over 24 million TV households, and being the capital of African creativity in Music and Film, I am now more than convinced that we will also become the capital of Television in Africa within the next few years.”

He said the DSO has opened up opportunities for so many businesses, from the Mobile phone companies, the Advertisers, content producers, electronic manufacturers among others.

“No other market in Sub-Saharan Africa has the purchasing power of Nigeria. We are finally going to be able to bringall those 180 million eyeballs to the doorsteps of your product, with the technology that will make it easier for you to target identified customers and make every Naira you spend on advertising worth its while.

“To the Electronics Manufacturers: The time is now for you to invest in the largest electronics and TV market on the continent. If a platform in Ghana can sell in the open market 3 million set top boxes and over 5 million television sets, can you imagine what it is possible in this market?

We must explore the commercial model, which has worked all over the world. We have TV’s, Decoders and Dongles to sell. Through this, we will provide jobs for Nigerians and become exporters of these appliances to the rest of Africa.”

Governor Rauf Aregbesola of the State of Osun congratulated the Buhari-led administration for making the DSO project a reality after Nigeria missed two previous deadlines.

He also charged residents of the state to invest in the new broadcast eco system because it is simplified and less capital intensive.

Meanwhile, Chairman Senate Committee on Information and National Orientation, Mr Suleiman Adokwe submitted that the National Assembly will do everything to support the Digital Switch Over project  to the final stage of success.

He then appealed to the governor of State of Osun to make the set top boxes available for the poor in the state so that they can have access to information easily.

From the perspective of the regulator, Director General National Broadcasting Commission, Mallam Modibbo Kawu,the Commission has remained focused on the project and will complete the first phase then move to the next phase very soon. He described the DSO as a huge project that will improve the Nigeria in every realm.

After missing 2 previous deadlines, the Nigerian digital switch over train which took off in the city of Jos, North Central Nigeria sometime in April 2016, has traversed Abuja, the nation’s capital, Kwara, Kaduna, Enugu has now arrived the state of Osun in South West Nigeria.

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